Feminism, media discourse and social perception
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Abstract
In 2017, the emergence of feminist demands burst into the focus of public opinion debates. In the face of this reality, this study considers that the communication of the feminist movement’s message and its social perception require greater exploration, reflection and clarification. The media not only project, but also construct reality and modulate our perceptions around aspects such as the one studied here. A Critical Discourse Analysis is applied to a selected corpus of press articles in order to analyze the incidence of social demands. It is also necessary to calibrate and analyze the social perception that citizens have of the phenomena that occur. Feminism, in spite of its advocacy of principles of evident equity and after several centuries of spreading its teachings, continues to be a confusing term that generates ambivalent feelings.
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